IPHG trades as two brands: SRBE and Jovic Plant reflecting its origins in the two companies.

SRBE, originally known as Stanbridge Road Building Equipment after its location in Leighton Buzzard, was founded 1969 to address the needs of rapid growth within the area.  Subsequently, the business became known has SRBE.  Over the years it expanded and also acquired a number of other local companies including Croughton Tool Hire, Fenny Tool Hire, and Woburn Fixings.  SRBE joined the IPHG family in 2016 and has since seen substantial investment in upgrading its fleet of excavators, dumpers, compaction equipment, and telehandlers.

Jovic Plant was set up in 1971 as a contractor evolving to become a plant hire business in 1980.  The business was family owned through 2 generations prior to joining the IPHG family in November 2017.  With the long term team staying in place and consolidation to a newly enlarged depot just outside Chelmsford, Jovic Plant is well positioned to serve small and large customers in the Essex and surrounding areas.  As well as running a large fleet of excavators, dumpers, and compaction equipment, Jovic has a specialism in pumps and traffic management.  More recently IPHG have added telehandlers to the Jovic fleet.

IPHG’s corporate website can be found here: www.iphg.co.uk

Why hire from us?

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Great Quality Kit, Well Looked After

We only buy the best equipment (e.g. Kubota excavators) because we know that reliability is important to you. Should there be any problems, one of our team of fitters will be quickly despatched to wherever you are to quickly resolve.

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Deliver Plant On Time

Our drivers have been with us many years and are a core part of what makes us successful, often starting early in order to meet particular customer requests. Should the worst ever happen, we will immediately inform you and seek to make alternative arrangements.

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Great Value

Our prices offer great value for the quality our kit. Furthermore, we offer discounts to account customers with whom we do significant volume.


Our managers, engineers, and drivers have huge amounts of experience.  This means that whether you are ordering plant, buying supplies, or dealing  with a service issues, you will only ever talk to an expert.  We do not use call centres.

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Peter Goudie

Operations Director

Peter runs the plant hire side of the business.  He has worked for numerous hire businesses and understands what it takes to deliver a great service

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Neil Burton

Director, Building Supplies

Neil runs our Building Supplies division.  Having run his own business, he was head-hunted into SRBE to lead the fast-growing division.  He has a very broad product knowledge and is frequently directly involved in complex and bespoke orders for our clients

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Emma Bemister

Depot Manager, Essex

Emma has been Jovic Plant for a long period with prior experience at A Plant and Hewdens.  Prior to managing the new enlarged depot at Chelmsford, she managed the Basildon depot.

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Darren Millard

Depot Manager, Milton Keynes

Darren has been with SRBE over 10 years.  Many customers have his mobile number and he always goes the extra miles to ensure they get what they need on time

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Kelly Smith

Hire Controller, Essex

Kelly has supported Emma in her role as Hire Controller both in Basildon and now Chelmsford.  She has an excellent knowledge of the fleet that Jovic run and is always happy to help customers get what they need on time.

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Phil Carmen

Hire Controller, Essex

Phil joined Jovic Plant straight out of school and has progressed through as an apprentice to a fully qualified hire controller.  He also has experience in running a depot.

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Andrew Bell

Sales Manager, Essex

Drew has been in the hire industry for many years.  He ran a depot for SRBE’s sister company, Jovic for many years and thus understands the importance of being able to back up sales with delivery.  Drew is responsible for new accounts.

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Darren Jeffs

Sales Manager, Milton Keynes

Darren has run the Building Supplies counter for many years and before that led the sales side for the hire division.  He has built up close relationships with our customers who value his detailed product knowledge and the ends that he goes to, to meet their needs.  Customers have also been known to enjoy the odd joke with him too…

Darren is responsible for business development for the Building Supplies division.

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Micky Adorno

Sales Manager

Micky joined SRBE when Woburn Fixings joined forces.  He was the MD there for many years and has become SRBE’s expert on heavy-side and fixings products.

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Graham Harrington

Workshop Foreman

Graham has been with SRBE for over 25 years.  He runs our workshop in Milton Keynes overseeing the team of mechanics and ensuring that all equipment is in perfect working order